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5 articles
Co-writes, features, and producer deals can launch a career — or quietly hollow one out. Canadian musicians are increasingly learning the hard way that not every 'big opportunity' sliding into their DMs is worth the creative and financial price tag attached.
Affordable gear has handed Canadian musicians the keys to the recording booth — but owning the keys doesn't mean you own the house. The bedroom producer revolution is real, but so are the financial and creative walls that keep most artists from turning four-track demos into actual livelihoods.
Across Canada, the venues that once served as the backbone of a touring musician's career are shutting their doors at an alarming rate. From Halifax to Vancouver, the mid-sized room — that sweet spot between a bar gig and an arena — is becoming an endangered species. Here's what's driving the collapse, and why some artists aren't waiting around for someone else to fix it.
The streaming revolution promised a level playing field for independent artists. Instead, it quietly built a new hierarchy — one where playlist placement is the currency and the house always wins. Here's what Canadian musicians need to know about the game being played around them.
A new generation of Canadian artists is proving you don't need a Los Angeles address or a major label deal to build an international following. From Spotify playlist strategies to cross-border co-writes done entirely over Zoom, the playbook has changed — and Canadian musicians are writing some of its best chapters.